When you get ready to place a home on the market for sale it becomes a product, and just like any product on the shelves at your local store, it has features and benefits, pluses and minuses, and there are other products to compete with. To gain an edge in your marketplace your house must be priced right and look better than the competition. Sometimes it’s difficult to think of a home as a mere product, but it helps to think that way so that you can get top dollar for your property and sell it in a reasonable amount of time.
The way you live in a home and the way you sell it are two different things. Home Staging is a concept that makes you look at your home through buyer’s eyes and make adjustments to improve its appeal and value. In today’s challenging Real Estate market, Home Staging offers a competitive advantage when you decide to sell. Staging plays up your home’s strong points and improves its presentation.
Staging is much more than de-cluttering and depersonalizing. Staging is about showcasing your home’s best features to appeal to the broadest number of potential buyers. Purchasing a home is an emotional process and you want buyers to fall in love with your home. Buyers must be able to envision living in the space. After all, you are selling your space, not your things!
Staging is a marketing tool and should be considered as part of your marketing mix to get your house sold. Ask your REALTOR® for helpful hints, do it yourself or if you need a more objective eye or simply the help, hire a Professional Home Stager, we have a team of two on staff.
Meet Carol Rowan
Carol completed the Canadian Home Marketing Strategist course in 2006 and Andrea is an Accredited Staging Professional (ASP®) who received her training in Chicago by the creator of Home Staging Barb Schwarz in 2006.
Carol is a practicing REALTORS® that add Home Staging to their marketing mix. If you are already working with a Coldwell Banker Agent and would like to access Staging assistance, contact our Stagers directly for a consultation.